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PepsiCo Launches "Purple On!" Anti-Bullying Campaign In Support of GLAAD’s Annual Spirit Day

PepsiCo Logo

PepsiCo today announced a "Purple On!" campaign against bullying. The campaign supports GLAAD’s annual Spirit Day on October 16, which inspires millions of Americans to wear purple to take a united stand against bullying and show support for lesbian, gay, bisexual and transgender (LGBT) youth. PepsiCo is the official food and beverage sponsor for Spirit Day. 

"PepsiCo is deeply committed to building a workplace environment where all of our associates can bring their whole selves to work and are empowered to reach their full potential," said PepsiCo Chairman and CEO Indra Nooyi. "That’s why we are pleased to partner with GLAAD in support of Spirit Day, which fosters a spirit of inclusion in our communities."  

"PepsiCo leads by example and is a true ally of the LGBT community and our organization," said GLAAD President and CEO Sarah Kate Ellis.

As part of the campaign, PepsiCo is encouraging its employees to wear purple on Spirit Day and to share with their family members, friends and communities GLAAD’s anti-bullying messages and resources. This content, designed for educators, parents and students, is available at http://glaad.org/spiritday. PepsiCo also is activating a social media campaign using the hashtags #SpiritDay and #PurpleOn.

Additionally, Patrick McLaughlin, Senior Vice President of Human Resources for PepsiCo’s Frito-Lay North America Division, will be among the speakers at GLAAD’s 2014 Game Changers! Gala in San Francisco on September 13.

Spirit Day coincides with the Gay, Lesbian & Straight Education Network’s (GLSEN) "Ally Week" as well as National Bullying Prevention Month. According to GLSEN’s 2011 National School Climate Survey, 63.5 percent of LGBT students reported feeling unsafe at school because of their sexual orientation; 43.9 percent, because of their gender expression. GLSEN also reported that 81.9 percent of LGBT students reported being verbally harassed because of their sexual orientation; 63.9 percent, because of their gender expression.

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Sibling bullying increases depression risk

childhood depression and sibling bullying

Being bullied regularly by a sibling could put children at risk of depression when they are older, a study led by the University of Oxford suggests.

Around 7,000 children aged 12 were asked if they had experienced a sibling saying hurtful things, hitting, ignoring or lying about them.

The children were followed up at 18 and asked about their mental health.

A charity said parents should deal with sibling rivalry before it escalates.

Previous research has suggested that victims of peer bullying can be more susceptible to depression, anxiety and self-harm.

This study claims to be the first to examine bullying by brothers or sisters during childhood for the same psychiatric problems in early adulthood.

Researchers from the Universities of Oxford, Warwick and Bristol and University College London sent questionnaires to thousands of families with 12-year-old children in 2003-04 and went back to them six years later to assess their mental health.

Full Article on BBC.com

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4 Rules to Help Kids Stand Up to Bullying in Schools

As sure as kids return to school each Fall in the U.S., bullying will be encountered in the classroom each school year. In these early days of September classes, would-be aggressors are getting a feel for who they think might be an easy mark in the class. As the days wear on and a young person confirms that he or she can pick on specific classmates without their standing up for themselves, their bullying behavior escalates.

Assertive responses are particularly effective in countering bullying because the child who masters this type of direct, emotionally honest communication demonstrates that a bully’s attacks will be answered in a fair, but formidable way. Finding the initial target to be too powerful to provoke, the child who bullies will most often move on.

Rule 1: Show Strength

Showing strength does not mean flexing muscles or challenging a bully to arm wrestle. Rather, teach kids to show their inner strength by speaking with a confident, even voice and standing an appropriate distance from the bully (not in their face, not shrinking back). Also, encourage your child to look a bully directly in the eye. Making eye contact is one of the best ways that young people can demonstrate strength to a bully.

Read the Full Article on Huffington Post

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Bullied Adults – An article by NoBullying.com

bullying

Instances of adults being bullied are more common than people think. People most often associate the word “bullying” with school children and teens who are being picked on by their peers or older siblings. Bullying is common in other areas as well. It can occur in colleges at fraternities, the workplace and social organizations. Governments have also been known to use bullying tactics to achieve their goals. Knowing and understanding the concepts used by bullies makes it apparent that it can happen at any time and place where individuals of different levels of maturity and strengths interact with one another.

By definition, a bully is someone who uses force, threats or other means to control or manipulate another person. Bullying tactics are used by individuals of all ages, sexes, gender, ethnic and religious persuasions. It can enacted against another person for financial gain, revenge, to simply control or to degrade. Whatever the circumstances, the results can cause lasting damage to the victims’ emotional, mental and physical health.

Read the full article

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Making students feel safe: Schools prioritize bullying education

making students feel safe from bullying

While educators teach math, reading and social studies during the school year, anti-bullying policies and lessons have also catapulted to the top of curricula in every school in Florida.
In 2008, Florida passed the "Jeffrey Johnston Stand Up for All Students Act" to prohibit the bullying or harassment of a student or employee of a public K-12 education institution in the state. Broward County was the first to implement the policy. Several years later, schools are putting a major emphasis on bullying prevention to make sure students and teachers feel safe and protected.
Bullying is defined as systematically and chronically inflicting physical hurt or psychological distress on students or employees, and it includes cyberbullying. The acronym R.I.P. (Repeated, Imbalance of power and Purposeful) is used to help identify the behavior.
Even though each county has its own specific measures and resources in place, the underlying theme of zero tolerance is paramount in all of them.
Broward County Public Schools use the “ABC’s of Bullying Prevention” book, which contains three bullying prevention lessons for every grade level and is designed to be taught annually.
"Each grade lesson is different but contains the essential concepts regarding bullying that students must understand in order for their Attitude and Behavior to Change: Attitude + Behavior = Change," said Tresha Fletcher, a program specialist in the Broward Schools’ Diversity, Cultural Outreach and Prevention Department. "We want all students to respect each other and feel safe and protected in school, in addition to making sure they have a trusted adult to speak to if they feel bullied or know someone being bullied."

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One in Six Adolescents in the ER Has Experienced Dating Violence

teen violence

Of adolescents visiting the emergency department for any reason, one in five girls and one in eight boys reported dating violence in the past year.  According to a study published online Monday in Annals of Emergency Medicine, dating violence among adolescents was also strongly associated with alcohol, illicit drug use and depression ("Dating Violence Among Male and Female Youth Seeking Emergency Department Care") http://tinyurl.com/oakk4aq

"An enormous number of youth and adolescents have already experienced violence in their dating lives," said lead study author Vijay Singh, MD, MPH, MS of the University of Michigan Injury Center and Department of Emergency Medicine in Ann Arbor, Mich.  "Patterns that begin in adolescence can carry over to adulthood.  Screening and intervention among youth with a history of dating violence can be critical to reducing future adult intimate partner violence."

Researchers screened 4,089 males and females age 14 to 20 who were seeking care in a suburban emergency department for dating violence within the past year.   Nearly three-quarters (72.9 percent) were Caucasian, the majority (86.9 percent) were enrolled in school and just over one-quarter (25.8 percent) received public assistance.  Of females, 18.4 percent reported past year dating violence, 10.6 percent reported dating victimization and 14.6 percent reported dating aggression.  Of males, 12.5 percent reported past year dating violence, 11.7 percent reported dating victimization and 4.9 percent reported dating aggression. 

Violent acts received by a young adult are called dating victimization; violent acts perpetrated by youth are called dating aggression. 

Factors associated with dating violence for both males and females were African-American race, alcohol misuse, illicit drug misuse and depression.  In addition, females reporting prior dating violence were also more likely to be on public assistance, to have grades of D or below and to have visited the emergency department in the prior year for an intentional injury.

"With this many youth and adolescents experiencing either dating victimization or dating aggression, it’s dangerously easy for the behavior to become ‘normalized,’" said Dr. Singh.  "Simply treating the injury and not assessing for dating violence loses an opportunity for injury prevention and breaking the cycle of violence.  Because African-American youth experienced greater odds of dating violence than their Caucasian peers, culturally tailored interventions will be essential."

Annals of Emergency Medicine is the peer-reviewed scientific journal for the American College of Emergency Physicians, the national medical society representing emergency medicine. ACEP is committed to advancing emergency care through continuing education, research, and public education. Headquartered in Dallas, Texas, ACEP has 53 chapters representing each state, as well as Puerto Rico and the District of Columbia. A Government Services Chapter represents emergency physicians employed by military branches and other government agencies. For more information, visit www.acep.org.

www.annemergmed.com
Twitter @emergencydocs
For more information, visit:
http://newsroom.acep.org

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Bullying Across America

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Bullying By The Numbers

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How to Stand Up to a Bully at Work

You’d think that once you outgrow the playground, bullying would be a thing of the past. Only young kids who don’t know any better are bullies, right? Unfortunately that’s not the case, and there are many adult bullies out there, too. Perhaps they never fully matured, or something happened in their lives to make them bitter.
Whatever the case, an adult bully can sometimes be even tougher than a child.

Instead of messing with you at school, they make things hard for you in the workplace. Doing your job and enjoying work is difficult if not impossible with them around. If you have a bully at your place of employment, what can you do about it? Here are some tips on how to stand up to a bully at work. 

Bullying Prevention Programs Help the Cause

Take the High Road

No matter what your bully does to you, it’s incredibly important to refrain from stooping to their level. Try to keep your cool, and always act professionally. Don’t yell, get emotional, or try to get revenge. Do your best to ignore the bully and not show yourself being affected by their actions. Sometimes just seeing that they aren’t getting to you is enough to make a bully ease up.

Reassure Yourself

If you want to stand up to your bully, it’s important to have confidence in yourself. The bully could be wearing you down and impacting your self-esteem, but you need to reassure yourself that you are not doing anything wrong. The bully’s actions don’t reflect any inadequacies or wrong on your part. Their actions are only a result of their own insecurities and weaknesses.

Confront the Bully

Standing up to the bully at work can, and usually should, be a direct approach. Gather the nerve and talk to them privately. Let them know the specific things they’re doing and how they’re affecting you. It’s possible they didn’t realize their actions were so harmful. On the other hand, they may respect that you will stand up for yourself and lose interest in bullying you. In the worst case scenario when the bully gets mean or aggressive in the confrontation, do not lose your cool, end the conversation, and walk away.

Talk to Coworkers

It’s probable that you’re not the only one being negatively affected by your bully. Talk privately with your coworkers and gather their opinions on the matter. If they’re feeling the same way you are, you can take a united stand against the bullying and work together to stand up to the bully.

Arm Yourself

One of the best things you can do to protect yourself against your bully is to keep a journal documenting all the incidents of bullying you experience. Write down what occurred, where, when, and if there were any witnesses. In the event that the bully tries to refute your claims of harassment, you’ll have documentation supporting your side of the story.

Talk to Your Boss or HR

When you’ve tried everything and the bully still won’t let up, it’s time to speak with your boss or human resources. Bringing the matter to their attention will hopefully bring about positive change.

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Five Social Media Warnings That Tell You Your Teen is in Trouble

Social media is the latest craze for teens. While social media allows our teens to talk and share with their friends, join groups that interest them, take part in online events and meet new people, it can also be a dangerous place.

Cyber bullying is an epidemic that is quickly spreading and has already taken the lives of so many individuals. Teens are also naive, and social media allows them to easily fall victim to bad influences.

As parents, it is our responsibility to monitor our child’s online activities and play and active role in their life. If our teen is in trouble, they will often feel like they can’t turn to their parents, but they will share it will hundreds of social media friends and followers. The following are five social media warnings that will tell you your teen is in trouble.

1. Depressing or irrational posts

If your teen is depressed, they may turn to social media to express their feelings. Maybe they posted a video to YouTube discussing how the world would be better without them. Maybe they’re always tweeting quotes about death.

If your child has been posting status updates that don’t make sense or seem completely irrational, it could be a sign that they’re abusing drugs or alcohol. If you notice posts that seem out of the ordinary, it may be time to take a closer look at the situation.

2. Significant decrease in friends/followers

If your child is depressed or being cyber bullied, they may unfriend or unfollow a large chunk of their network. If you notice that your child recently went from 800 Facebook friends to 120, you should try to figure out why. They could be cutting people out of their life that they don’t think care about them, or they could be blocking people who have been cyber bullying them.

3. Significant increase in new friends

If your child has recently accumulated a bunch of new friends, it may be an indicator that they’re hanging out with a new crowd. Maybe they switched groups because their old friends started bullying them or pressuring them to do something they didn’t want to do. Or maybe they started abusing drugs or alcohol and have made new friends from their new habit.

4. They’ve changed their social media habits

If your teen used to be obsessed with social media sites, and now they barely touch the computer, it could be a sign that something has happened or is happening on that has made your child disengage. Try to talk with your child to get to the root of the problem.

5. There’s a ton of inappropriate comments on their wall/feed

You can tell if your teen is in trouble by monitoring the comments left on their Facebook wall or Twitter feed. If you notice an increase in lewd or inappropriate comments, then there was obviously an even that occurred to spark the increase.

As a parent, the safety and well being of your child is the most important. No matter what warning signs you notice, it is always important to keep an open line of communication with your teen. Let them know that you are here for them, get them to open up to you, and solve their problem together.